Director Marketing & Communications
An expert in communications and journalism, Catherine Cardinal has over 20 years of experience in the field. Prior to joining IVADO, she directed IRIC and IRICoR’s communications activities for 5 years, and has many accomplishments to her credit, including IRIC’s rebranding, IRICoR’s increased visibility and Oncopole’s strategic positioning. As Director of Marketing & Communications at IVADO, she is responsible for the development and implementation of a strategy to strengthen the Institute’s positioning and brand image in Canada and internationally.
A seasoned professional, Catherine has worked in diverse areas including culture, sports and science, and has taken on different roles, including journalist, columnist, host, producer and manager. Having worked in many distinct environments, she knows how to develop strategies adapted to various organizational realities. Passionate about challenges and strategic planning, she has dealt with complex settings such as the Olympics, film production and the media during a period of great changes. While doing so, she managed sizeable and multidisciplinary teams.
Trained in journalism, in French Studies, in arts and in sciences, Catherine taught digital journalism at the University of Ottawa and press relations at UQAM.