June 11, 2019

Prologue AI and IVADO join forces to support innovation in the entertainment, culture and tourism sectors

Montreal, June 11, 2019 – Prologue AI and the Institute for Data Valorization (IVADO) are proud to formalize a partnership to support the development of Montréal’s data science ecosystem. Together, Prologue AI and IVADO will foster innovation in the entertainment, culture and tourism sectors and create ties between universities and private businesses in artificial intelligence.

Prologue AI has made the commitment to extend the reach of conversational data applied to entertainment, culture and tourism.

Founded in Montréal in 2015, IVADO brings together industry experts and academic researchers to develop leading-edge data science expertise.

Prologue AI, which was founded in Montréal in 2019, collaborates with brands to create conversation products with emotional intelligence to interact with their communities.

Prologue AI co founders Edouard Ferron-Mallett (left) and Jonathan Rouxel (right)


– At the heart of the partnership is data-driven innovation.

– Under the agreement, IVADO researchers will have access to Prologue AI’s practical applications to fuel their research and propel innovation in cultural services with solutions that meet industry needs.

– Prologue AI will collaborate with partners in IVADO’s network, including Mila—North America’s leading machine learning research laboratory (Université de Montréal).

– Targeted initiatives, including internships for AI students, will support networking between the academic and private sectors.


“As Montréal becomes a global leader in artificial intelligence, Prologue AI is proud to join the IVADO ecosystem and its solid team of researchers. Technological developments brings major transformations in the entertainment, culture and tourism sectors. Addressing this reality, we believe that supporting environments that stimulate innovation is of strategic importance. Our association with IVADO contributes to this. It is truly a promising partnership, that will benefit many stakeholders in those sectors.”

  • Edouard Ferron-Mallett, Cofounder and Vice-President, Strategy, Prologue AI

“Improving and developing artificial intelligence algorithms is among the objectives of this new partnership with Prologue AI. We are very pleased that the firm has joined our network, since we believe that its innovative vision to add emotional intelligence to AI experiences will catalyze ground-breaking projects in terms of user experience in a range of sectors. We are very excited by the prospect of leading collaborative research projects that pool our expertise and know-how.”

  • Gilles Savard, Chief Executive Officer, IVADO

About Prologue AI

Prologue AI delivers successful conversational products designed to help brands create emotional experiences. We are a consulting studio of carefully selected strategists, data scientists, programmers and creatives. We work closely with your customer experience teams to define a structured AI strategy that is consistent with your brand promise while ensuring optimal deployment.


The Institute for data valorization (IVADO) is a joint initiative of HEC Montréal, Polytechnique Montréal and Université de Montréal that brings together nearly 100 industrial, academic and government partners. With over 1 200 member researchers, IVADO is a multidisciplinary centre of advanced expertise in statistics, artificial intelligence and operations research.

IVADO’s mission is to 1) contribute to the development of an economic sector in big data processing for decision making; 2) create privileged partnerships between industry and the administrative, social and academic sectors; 3) contribute to the advancement of knowledge and train new generations of data scientists; and 4) foster exchange and knowledge sharing between experts, partners, researchers and students.

IVADO provides a framework for six research centres: Canada Excellence Research Chair in Data Science for Real-Time Decision Making, CIRRELT, CRM, GERAD, MILA and Tech3Lab.


Prologue AI
Edouard Ferron-Mallett
Cofounder and Vice-President, Strategy
514 655-2654


Sandra Estrela
Communications Coordinator
438 824-7244