Catherine Cardinal appointed to the new position of Director of Communications and Marketing at IVADO

Montreal, April 13, 2022 – IVADO, the Institute for the data valorization jointly established by the Université de Montréal, Polytechnique Montréal and HEC Montréal, is pleased to announce the appointment of Catherine Cardinal as Director of Communications and Marketing. This new key position has been created to strengthen IVADO’s positioning and brand image in Canada and internationally. Her official start date is May 9, 2022.

An expert in both communications and journalism, Catherine Cardinal has over 20 years of experience in the field. s Director of communications since March of 2017, she has headed the communications activities of IRIC, IRICoR and Oncopole, and has many achievements to her credit in that regard, including IRIC’s rebranding, IRICoR’s increased visibility and Oncopole’s strategic positioning. A seasoned professional, Catherine has worked in diverse areas including culture, sports and science, and has taken on different roles, including journalist, columnist, host, producer and manager.

Passionate about challenges and strategic planning, she has dealt with complex settings such as the Olympics, film production and the media during a period of great changes. While doing so, she managed sizeable and multidisciplinary teams. Trained in journalism, in French Studies, in arts and in sciences, she taught digital journalism at the University of Ottawa and press relations at UQAM.

“Today IVADO is the hub of a major Montréal ecosystem of excellence in digital intelligence, bringing together the driving forces of this field. I am very pleased to be joining the Institute’s passionate, engaged team, to actively work to strengthen its strategic positioning, support its vision and contribute to its national and international reach and influence.”

— Catherine Cardinal

“We are extremely pleased to welcome Catherine to IVADO. She has all the qualities to develop and implement a communications and marketing strategy that will promote our institute on all fronts and allow it to excel.”

— Luc Vinet, Chief Executive Officer, IVADO